During the final Formula One™ race week of the 2015 season, Neuschwansteiner joined forces with the Shangri-La hotel, Qaryat Al Beri to support Make-A-Wish Foundation® UAE.
At the 2nd edition of Fashion Fever Grand Prix – an F1™ themed fashion show at Shangri-La hotel, Qaryat Al Beri, Neuschwansteiner ambassador H.R.H. Prince Leopold of Bavaria was guest of honour and on stage to present the “best dress trophy” whilst Neuschwansteiner was the official welcome drink and beer at the fashion show’s after party at award winning restaurant “Pearls and Caviar by Sergi Arola”.
The event saw Abu Dhabi’s crème de la crème in attendance including a few members of the royal family, prominent fashion buyers, designers, sports enthusiasts, F1™ personalities, ambassadors, business leaders and fashion media. It showcased collections designed exclusively for the event by four of the region’s most promising designers.
Make-A-Wish® Foundation UAE tirelessly makes the wishes of children with life-threatening conditions come true. “An ongoing commitment of Shangri-La, Abu Dhabi is to support the local community and our partnership with Make-A-Wish Foundation® UAE is at the forefront of our fundraising activities over the busy racing weekend. We aim to raise unprecedented funds in the week leading up to and during this global event,” General Manager Thomas Guss said.
Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages more than 90 hotels under the Shangri-La brand with a room inventory of over 38,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. www.shangri-la.com.
Fashion Fever is the first ever red carpet fashion show in the UAE that is aptly timed and themed around major sporting, lifestyle and art events in the region and around the globe. The attendance is by invitation only and comprises a guest list with over 300 attendees from the world of fashion, sports and business.
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