An incredible 1.3 million guests visit our beautiful Neuschwanstein castle every year!

The serene and magical castle draws visitors from all around the world, many of them rom far away. We are just approaching the high season; August is the busiest month with sometimes over 8000 visitors on a single day. The guided tours (up to 130 per day) start in the early morning hours and can sometimes go on until the evening. The well-educated guides ensure that visitors always get the in-depth tour and learn as much as possible about the castle, its history and of course famous King Ludwig II and his fabulous collection of art and culture.

Neuschwanstein-150511-1Did you know: The castle actually was already in its time not only built to impress by its beauty but also was equipped with very modern technologies like: Running water on all floors, hot-air central heating an electric call system, elevators and even telephone connections.

Style and high standards for everything were important for the legendary “fairy-tale-king”, and so it is no surprise that at the end of the tour through the castle you will enter the very stylish and nice shop of KulturGut AG, that gives the impression to be more like another part of the museum rather than a store.

The KulturGut shop at Neuschwanstein Castle
The Shop at Neuschwanstein Castle

Here, every visitor can enjoy the modern concept of high-end souvenir offers – with the feeling of being more in a top class fashion store than an ordinary souvenir store.

Neuschwansteiner CEO Christian Seitz explains proudly:
“We feel honoured to be featured in this wonderful store, at the very roots of our beer, at castle Neuschwanstein.”

“We feel the legacy of King Ludwig II justified and are proud to be so close to his spirit and incredible creations.”

He continues: “Designed with style and class, KulturGut AG manages to impress with a high-end style that matches not only the elegance of the serene castle, but also gives our Bavarian luxury beer a fabulous presentation to visitors from all around the globe.”

Harald Brunnhuber chairman of the board of KulturGut AG said:
“The KulturGut is always looking for the uniqueness with a region-specific connection. It is our philosophy to give our international clientele an understanding of our home in a high-quality way.

“Neuschwansteiner is of such quality: A special drink with ingredients and know-how from our region, elegantly arranged in a great design.”

Mr. Brunnhuber continues: “Our visitors accept it very well. The appealing packaging creates a craving for more and Neuschwansteiner therefore is very popular as a gift.

Hohenschwangau Castle was the childhood residence of King Ludwig II of Bavaria
Hohenschwangau Castle was the childhood residence of King Ludwig II of Bavaria

As exclusive partner of the Bavarian administration for public castles, gardens and lakes, in our official shop we display the unique theme worlds of the castles with individual products. The store directly follows the guided tours and gives our visitors the chance to bring home a piece of Bavaria.”

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Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR.Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.

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