Neuschwansteiner Article on Campaign Live by Jenny Chan
Neuschwansteiner Article on Campaign Live by Jenny Chan

“From Munich to Macau – how to market a high-end beer in Asia”

…is the title of an article by Jenny Chan, featuring our Neuschwansteiner Edelmärzen quite nicely on Campaign live US and Asia.

The story refers to the revolutionizing match between our Royal German beer and Cantonese culture and cuisine: Neuschwansteiner and Fook Lam Moons delicious gourmet food in Hongkong, pairing our exclusive amber March-beer with spicy Cantonese delights

With Neuschwansteiner, FOOK Lam MOON, a winner of the Restaurant Wine List Awards, offers a fine alternative to cosmopolitan connoisseurs to traditional wines and champagnes. Read more about our partnership with FOOK Lam MOON on our blog.

„We are very proud to work with Neuschwansteiner to exclusively bring this prestigious brand to Asia” said Mr. Duncan Chui.

For all of our Hongkong friends, who now would like to try our precious beer, Neuschwansteiner is available at Fook Lam Moon.

Fook Lam Moon Restaurant Limited
Fook Lam Moon Restaurant Limited
H.R.H. Prince Leopold of Bavaria with Mr. Duncan Chui, Director of Fook Lam Moon Restaurant Limited
H.R.H. Prince Leopold of Bavaria with Mr. Duncan Chui, Director of Fook Lam Moon Restaurant Limited
Christian Seitz, CEO and founder with Mr. Duncan Chui, Director of Fook Lam Moon Restaurant Limited
Christian Seitz, CEO and founder with Mr. Duncan Chui, Director of Fook Lam Moon Restaurant Limited
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Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR.Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.

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