Neuschwansteiner is proud to announce that we will continue our tradition to support the good cause at the most glamorous Grand Prix™ in Monte-Carlo.

Bianca Senna with our #Neuschwansteiner at the @FairmontMC #LuxuryHotel in #Monaco #BiancaSenna #formulaone #Luxury #Luxurious #Beer #LuxuryBeer  #luxurylife #FairmontMC #MonteCarlo #F1 #AyrtonSenna #institutoayrtonsenna
Bianca Senna at the Fairmont Monte Carlo.

We very much enjoyed our previous Monaco F1™ experiences and look forward to a new event for us at the principality.

Ayrton Senna, will be remembered with several tributes in the week of the FORMULA 1 GRAND PRIX DE MONACO 2017™, which takes place on May 28, marking the 30th anniversary of his first win in the Principality. With six triumphs at the street circuit, Senna is still the only Brazilian in history who has ever won at the track.

Ayrton-Senna-Formula-one-race-carSenna will be honoured with a statue and a customized Suite; Yacht Club de Monaco will display special items related to the 1987 win with Lotus; and a new line of clothes and accessories of the Ayrton Senna brand will be launched in the week of the FORMULA 1 GRAND PRIX DE MONACO 2017.

Ayrton-Senna-ChampagneThe homages start on Wednesday, May 24, when a statue in honour of the Ayrton Senna will be unveiled at the Fairmont hotel, which lends its name to the circuit’s most famous corner. On the same day, the hotel will also open a customized Suite, featuring a few treasures from Senna’s career, that will be inaugurated by Bianca Senna, Ayrton’s niece and director of Institute Ayrton Senna. His original Lotus helmet – still with dents and scratch marks – and the Lotus 99T steering wheel are the exhibit’s main attractions.

Ayrton-Senna-Senna-3bFrom Wednesday to the Sunday when the race track opens following practice and races, the Yacht Club de Monaco will host an exhibit of exclusive photos and special items used by the driver throughout his career.

And on the same week, the Ayrton Senna brand will be launching a new special collection of clothes, accessories and collectables, such as a commemorative coin and a replica of the 1987 racing suit worn by Senna when he achieved his historic first win in Monte Carlo.

Website: www.institutoayrtonsenna.org.br
Facebook: www.facebook.com/institutoayrtonsenna
Twitter: www.twitter.com/instayrtonsenna
Instagram: www.instagram.com/institutoayrtonsenna

Website: www.ayrtonsenna.com.br
Facebook: www.facebook.com/oficialayrtonsenna
Twitter: www.twitter.com/ayrtonsenna
Instagram: www.instagram.com/oficialayrtonsenna

The Ayrton Senna Foundation was founded by Senna’s sister Viviane Senna da Silva Lalli. Senna wanted to do something for his country Brazil to help the children. After his tragic accident, his sister and family created the Senna Foundation, Instituto Ayrton Senna. Profits from all official merchandise go directly to the charity to help the various projects for children.

Hotel Fairmont Monte Carlo
Hotel Fairmont Monte Carlo

The Fairmont Monte Carlo presents a relaxed, elegant environment that only Monte Carlo can offer. In the heart of one of the most exclusive destinations in the world, with inspiring views of the Mediterranean coastline, facing the most famous bend of the F1™ circuit, the Fairmont Hairpin, and a short distance’s walk to the famous Casino Square, the hotel Fairmont Monte Carlo proposes you a full range of unique offerings: 602 rooms and suites, private terraces with panoramic views, 4 restaurants and bars:

The Hotel Fairmont Monte-Carlo Restaurant The Hotel Fairmont Monte-Carlo RestaurantNobu, Horizon and Nikki Beach and round the clock Saphir24 bistro lounge & bar, conference and banqueting facilities, Fairmont Fitness Centre and rooftop heated swimming pool, exclusive and awarded “Best Hotel Spa in Europe” Fairmont Spa, shopping mall and in-house Casino.

Website: www.fairmont.com/monte-carlo
Facebook: www.facebook.com/FairmontMonteCarlo
Twitter: www.twitter.com/FairmontMC
Instagram: www.instagram.com/fairmontmc/
Pinterest: www.pinterest.com/fairmontmc/

 

This blog is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing B.V. Photos curtesy of Amber Lounge, Sutton Images and Neuschwansteiner-Sutton Fairmont Hotel Monaco, Ayrton Senna Institute

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Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR.Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.

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