Summertime is the time to relax and take a break and reflect

Time for us to thank all our friends who have said kind words about our great Neuschwansteiner beer. Over the next weeks we proudly present to you some lovely testimonials from our friends from all around the world.

Don’t be surprised to find quite some famous celebrities amongst them, some fabulous MICHELIN-Star-chefs, very important charity patrons and some incredible people responsible for the most exclusive events on the planet.

brand-ambassador-of-neuschwansteiner-h.r.h.-prince-leopold-of-bavaria-fook-lamoon.H.R.H. Prince Leopold of Bavaria, Brand Ambassador of Neuschwansteiner, said about the beer that is brewed in the majestic surroundings of his ancestor’s castle: “As a descendant of the royal house of Bavaria, Neuschwanstein castle built by King Ludwig II in the heart of Bavaria is not only a famous icon; it is an essential part of my family’s history.

The lifestyle-brand “The world of Neuschwansteiner” combines the traditional values of my family with an inspiring cosmopolitan touch!” 

zoom-f1-charity-event-in-london-neuschwansteiner-h.r.h.-prince-leopold-of-bavariaJust like Neuschwanstein Castle, the Neuschwansteiner beer stands for superior quality, exclusivity, an unconventional lifestyle and extraordinariness. A descendant of the Bavarian kings, deeply rooted in the tradition of my ancestors, I am delighted to be representing this exquisite beverage.“

H.R.H. Prince Leopold of Bavaria is a member of the Bavarian Royal House of Wittelsbach and is a direct descendant of King Ludwig I of Bavaria.

Neuschwansteiner premiered 2015 in Monaco at the annual Gala Dinner in honour of the 22nd World Stars Football Match in aid of Children around the World.

Neuschwansteiner Ambassador H.R.H. Prince Leopold of Bavaria with HSH Prince Albert of Monaco
Neuschwansteiner Ambassador H.R.H. Prince Leopold of Bavaria with HSH Prince Albert of Monaco

The two teams were captained by SAS Prince Albert, Tennis No. 1, Novak Djokovic and former double F1-World Champion Fernando Alonso. S.A.S. Prince Albert II of Monaco met there with our Brand Ambassador, H.R.H. Prince Leopold of Bavaria and shared a Neuschwansteiner with him at the Gala dinner after the match; and superstar Paris Hilton was guest of Honour.

Mauro Serra, President of A.S. Star Team for the Children, Monaco said: “We are delighted to have Neuschwansteiner as supporter of our charity Match. With its heritage and Ambassador H.R.H. Prince Leopold, it is a perfect partner.

“With Neuschwansteiner we have discovered an incredible new brand and a completely new wonderful product! All Star team members, S.A.S. Prince Albert II, myself and our guests, were really surprised.

Neuschwansteiner Luxury Beer Jutta Kleinschmidt with friends
Prince Leopold of Bavaria, Jutta Kleinschmidt, Christian Seitz and the football trophies

We love this excellent beer, unique in the world. We have never tasted one like it!

We hope Neuschwansteiner remain our perfect partner and official supplier for Star Team in the future. This is what we want in our Monaco Sport Association. We will support this brand and product to the maximum because it is really the best!

It doesn’t taste like normal beer. You don’t drink Neuschwansteiner, you have a degustation! It is like a prestigious wine, but even better because the taste and feeling of the alcohol is completely different.

Mauro Serra, President of A.S. Star Team for the Children
Mauro Serra, President of A.S. Star Team for the Children

It is just absolutely unique, simply a wonderful product!”

Bobby Bräuer chef de cuisine of his famous 2-star MICHELIN restaurant “Esszimmer as well as “Bavarie” in Munich’s BMW Welt, tasted our Neuschwansteiner and decided that he wanted to serve it in his restaurants: “Neuschwansteiner is expressive, it is malty and powerful, a fruity complex beer which has various uses in a sophisticated kitchen.

Bavarie Munich Exclusive BMW Welt Neuschwansteiner
Bavarie restaurant at BMW World Munich – photo credits Thorsten Jochim
MICHELIN 2-star-chef Bobby Bräuer likes Neuschwansteiner
MICHELIN 2-star-chef Bobby Bräuer likes Neuschwansteiner

Being a full-bodied beer, it is ideal as an aperitif, as well as a lovely accompaniment to a variety of dishes,” Bräuer comments.

Beautiful Neuschwansteiner served at The „Esszimmer“ on the top level of Munich’s BMW-World
Beautiful Neuschwansteiner served at The „Esszimmer“ on the top level of Munich’s BMW-World


Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.