“The driving force of mobility”


Originally founded 1916 as an airplane construction company, BMW group, Bayerische Motorenwerke, celebrates their 100 year anniversary today. After airplanes, they quickly began building motorcycles and cars. The significant blue and white logo that stands for the airplane propeller until today is one of the best known logos in the world whilst the cars are known for quality and reliability.

bmw-centenary-celebrations-munich-neuschwansteiner-03We feel close to BMW, not only though our brand ambassador, H.R.H.

Prince Leopold of Bavaria, who is also a BMW ambassador and has raced many years for the Munich automobile company.

Of course the names says it, BMW are also Bavarian, just like beautiful Neuschwanstein castle and our entire heritage.

MICHELIN 2-star-chef Bobby Bräuer likes Neuschwansteiner
MICHELIN 2-star-chef Bobby Bräuer likes Neuschwansteiner

We have found our own “home” in the BMW Welt in Munich, where famous 2-star MICHELIN chef Bobby Bräuer serves our Neuschwansteiner beer with his deliciously fabulous creations at “Esszimmer” and “Bavarie”.

At “Esszimmer”, you can even enjoy a very special service: A BMW chauffeur service who takes you home after dinner, so you can enjoy a few drinks – and our delicious beer.

The BMW museum currently shows 100 masterpieces from the past 100 years of BMW group’s history.

Beautiful Neuschwansteiner served at The „Esszimmer“ on the top level of Munich’s BMW-World
Beautiful Neuschwansteiner served at The „Esszimmer“ on the top level of Munich’s BMW-World

So in celebrations for BMW and their success over 100 years, we take a glass with chilled Neuschwansteiner and toast to the next 100 years of great cars and BMW success on and off the roads. But always remember:

Never drink and drive!

Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.