Our Royal Neuschwansteiner ambassador stays on track

H.R.H. Prince Leopold of Bavaria in his stylish black race suit
H.R.H. Prince Leopold of Bavaria in his stylish black race suit

With spring officially having started March 20th, motor racing is also getting back on track in Europe. Those with a passion for motor sports like us know that once you have caught the racing bug, you have it, most probably for lifetime.

We are super proud of our Royal brand ambassador, H.R.H. Prince Leopold of Bavaria, who could have easily decided to retire from racing and travelling to the various race track of the world years ago, but obviously is as keen as always to enjoy fast cars and driving at the limit.

H.R.H. Prince Leopold in his historic BMW 635 as DTM (FB LINK) race taxi
H.R.H. Prince Leopold of Bavaria in his historic BMW 635 as DTM race taxi

As H.R.H. Prince Leopold of Bavaria enthusiastically explains: “I really enjoy racing with the same passion to this day and have to admit that I still have the race fever.

racing-calendar-for-h.r.h.-prince-leopold-of-bavaria4The best thing however is that I don’t have to prove anything to anyone anymore! I can race and drive without any pressure.

Of course back in the days when I was actively competing as BMW works-driver for six years, I raced at the limit of danger. That wasn’t always without danger, of course, especially having four kids.

Today I can drive just for fun. But that doesn’t mean I am going slow! When I drive the BMW race taxi, I am of course responsible for my passengers. They want to enjoy the buzz and thrill of going fast and close to the walls, but also feel safe. The sound for example of the 635 is just incredible- everyone turns their heads!”

We caught up with H.R.H. Prince Leopold of Bavaria ahead of his busy schedule to give you a bit of an idea how his Royal schedule looks like for the upcoming months, and that is besides all other events and representing appointments he needs to attend.

racing-calendar-for-h.r.h.-prince-leopold-of-bavaria3H.R.H. Prince Leopold of Bavaria said: “Racing for fun without pressure is the perfect combination.

When I am at the races now, I can do that and at the same time I can see and feel the pressure, the stress of the other active racing drivers.

How they are focussed and competitive. It reminds me of my times, when I always gave everything to get to the limits. Today it seems to have gotten even more stressful with new technologies and car data. We had to find and set our own braking points, and gear ratios etc.. Now all technologies play into that as well. Now for me, the burden of pressure is gone and has given the way for pure racing fun.“

I am very proud being brand ambassador for BMW and to be able to drive their famous and fabulous historical classic race cars! I am grateful that I am still able to do this at my age!

Prinz flag on car 71 Le Mans 1981, Drivers Christian Danner D, Leopold Prinz von Bayern D, Peter Oberndorfer D

Christian Seitz Founder and CEO of Neuschwansteiner said: “We are very proud and needless to say, extremely fond of our brand ambassador, H.R.H. Prince Leopold of Bavaria.

He has become much more than an ambassador, he is our friend and we follow his ambitions on track closely. I have said it many times, to wish H.R.H. Prince Leopold of Bavaria ‘drive safe’ would be unnecessary, as we know, he races fast and safe!

However we of course wish him a perfect start into his new racing season and most of all much fun, as we know this is his main motive to keep on racing!

Those lucky ones who are able to catch a ride in the DTM BMW Classic cars race taxi with the Prince, will never forget their Royal ride as it really is a fantastic experience how professionally concentrated yet enthusiastically full of joy he is racing precisely calculated millimetres along the walls with a big smile inside his helmet!”

April 6 Essen: Techno Classica Essen
April 9 Frankfurt: Event at BMW branch
May 6-8 Hockenheimring:
DTM season opening race weekend, race-taxiwww.dtm.com
May 17-22 Nürburgring: Grand Tour
May 25 Salzburg: BMW M1 Demo-drive though the city
June 5 Regensburg: Celebrations 30 years BMW factory
June 25 Norisring, DTM race, race-taxi
June 26 Goodwood: festival of Speed with M1, M6, 635 and other famous BMW’s
July 1 Spielberg, Red Bull Ring at the F1™ Grand Prix (FORMULA 1 GROSSER PREIS VON ÖSTERREICH 2016: Classic Demo with Niki Lauda, Gerhard Berger, Christian Danner, Dieter Quester, driving the BMW M1 “Wirtshausauto” (decorated with Munich’s famous sights)

racing-calendar-for-h.r.h.-prince-leopold-of-bavaria51981 M1 Procar mit den Fahrern Prinz Leopold von Bayern, Christian Danner und Peter Oberndorfer (v.l.). Wirtshausauto_BMWGroup procar-1442658766

July 17 Zandvoort, DTM race, race-taxi
August 21 Moskau raceway, DTM race, race-taxi
August 25-27 Hamburg-Berlin
September 2 Zandvoort, Grand Prix Classic


Spetember 9-11 Munich, BMW Festival 100 years BMW
September 23 Baiersbronner Oldtimer Alpenrallye (2015 3rd place in a BMW 328 from 1937)
September 25 Spa-Francorchamps, Belgium
28 August Budapest: DTM race, race taxi


About H.R.H. Prince Leopold of Bavaria

His Royal Highness is also famous for his career as a race car driver. He started his career with hill climbs and in 1969 moved to touring car racing winning the North American Championships with Porsche in 1972. In 1984 he also took part in the legendary sports car endurance race 24 Hours of Le Mans together with Walter Brun and Bob Akin, finishing fourth. In 1986, Leopold became a driver for the Munich based car manufacturer BMW, for eight years he was a works driver for BMW in touring cars, and although he retired from competitive racing in 1998, he actively remains involved with the BMW racing team and is BMW brand ambassador.

Pictures curtesy of BMW Group, BMW Classic, Neuschwansteiner, H.R.H. Prince Leopold of Bavaria

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Neuschwansteiner in action - BMW DTM Race taxi & H.R.H. Prince Leopold of Bavaria
Neuschwansteiner in action – BMW DTM Race taxi & H.R.H. Prince Leopold of Bavaria


Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.