H.R.H. Prince Leopold of Bavaria - Guest of Honour at Fashion Fever Grand Prix
H.R.H. Prince Leopold of Bavaria – Guest of Honour at Fashion Fever Grand Prix

During the final Formula One™ race week of the 2015 season, Neuschwansteiner joined forces with the Shangri-La hotel, Qaryat Al Beri to support Make-A-Wish Foundation® UAE.

At a fabulous event, Neuschwansteiner ambassador H.R.H. Prince Leopold of Bavaria was guest of honour and on stage to present the “best dress trophy” whilst Neuschwansteiner was the official welcome drink and beer at the fashion show’s after party at famous restaurant “Pearls and Caviar by Sergi Arola”.

Sergi Ailoa, Michelin 2 star chef of Pearls and Caviar Abu Dhabi loved our Neuschwansteiner bottle
Sergi Ailoa, Michelin 2 star chef of Pearls and Caviar Abu Dhabi loved our Neuschwansteiner bottle

MICHELIN 2-star-chef Sergi was impressed by our Neuschwansteiner and the guests, including Games of Thornes-star Liam Cunningham and other international celebrities seemed to love it.

neuschwansteiner-fashion-fever-grand-prix-make-a-wish-foundation-01It was a night of high fashion and serious glamour at the 2nd edition of Fashion Fever Grand Prix™ – an F1™ themed fashion show that was presented by Emirates Motor Company and was held at Shangri-La hotel, Qaryat Al Beri.

The event saw Abu Dhabi’s crème de la crème in attendance including a few members of the royal family, prominent fashion buyers, designers, sports enthusiasts, F1™ personalities, ambassadors, business leaders and fashion media.

It showcased collections designed exclusively for the event by four of the region’s most promising designers.

The designers were ShoSho Bella, LA Rags, Julea Domani by Zeena Zaki and Trio Couture. Designer ShoSho Bella showcased an haute couture collection for girls aged between 2 – 14 while LA Rags heeded to the street wear, with the trendy causal look perfect for the concerts. Both Julea Domani by Zeena Zaki and Trio Couture revealed the glamorous side of F1™ related fashion dressing in their characteristic and individualistic neuschwansteiner-fashion-fever-grand-prix-make-a-wish-foundation-02style. In collaboration with Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, world-famous Formula One™ photographer Mark Sutton and the world’s foremost racing drivers, Make-A-Wish® Foundation UAE put personally autographed photographs and unique racing memorabilia on silent auction at the hotel’s Lobby Lounge.

Visitors were invited to either donate or bid on their favourite racing collectibles to support this Make-A-Wish® Foundation UAE fundraising initiative to help young children make their personal aspirations come true.


Make-A-Wish® Foundation UAE tirelessly makes the wishes of children with life-threatening conditions come true. “An ongoing commitment of Shangri-La, Abu Dhabi is to support the local community and our partnership with Make-A-Wish® Foundation UAE is at the forefront of our fundraising activities over the busy racing weekend. We aim to raise unprecedented funds in the week leading up to and during this global event,” General Manager Thomas Guss said.

Make A Wish® Foundation UAE’s Chief Executive Officer Hani Alzubaidi said, “We are thrilled with the response, both locally and globally, to drive this initiative in support of our ongoing fundraising initiatives and look forward to making many more kids’ wishes come true.”


A team of people have joined forces to make this fund raising event extraordinary.

This initiative would not be possible without the support of the world’s top racing drivers, Mark Sutton of global motorsports photo agency Sutton Images from the United Kingdom, Formula One™ journalist Inga Stracke, KBS Communications hosting the Fashion Fever Grand Prix™ event at Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi and, of course, the team at Make-A-Wish® Foundation UAE.

Force India team Principal Otmar Szafnauer and Neuschwansteiner CEO Christian Seitz
Force India team Principal Otmar Szafnauer and Neuschwansteiner CEO Christian Seitz

Fashion Fever is a copyrighted concept developed by Kawthar Bin Sulayem and produced by KBS Communications. It is the first ever red carpet fashion show in the UAE that is aptly timed and themed around major sporting, lifestyle and art events in the region and around the globe. The inaugural Fashion Fever event took place in November 2014 during the Abu Dhabi Grand Prix™ weekend.

Game of Thrones Star Liam Cunninham and H.R.H. Prince Leopold of Bavaria
Game of Thrones Star Liam Cunninham and H.R.H. Prince Leopold of Bavaria

The 2nd edition of Fashion Fever is also build around the theme of ‘Fashion during F1™’ and will highlight the fashion scene in Abu Dhabi during F1™.  The attendance is by invitation only and comprises a guest list with over 300 attendees from the world of fashion, sports and business. Fashion Fever will be produced four times a year for and during various sports, arts and lifestyle events throughout the globe. The event is held in partnership with several premium brands and sponsors.


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Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages more than 90 hotels under the Shangri-La brand with a room inventory of over 38,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, Hong Kong, India, Myanmar, Philippines, Qatar and Sri Lanka.

For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.

Sutton Images is the world’s largest independent motorsport image agency covering Formula One™ since 1960-2015, with over one million images online and an archive of over five million images.

This blog is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.

Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.