amber-lounge-charity-fashion-show-formula1-grand-prix-de-monaco-2015-fashion-03Neuschwansteiner is proud to announce that following the success of our partnership at the 2015 Monaco and Abu Dhabi F1™ Grand Prix™ events we will once again be the official beer at the most exclusive F1™ party. Amber Lounge, the Ultimate and Original VIP F1™ experience, known as the world’s sexiest Grand Prix™ parties, will open the Monaco Grand Prix™ in high-style with a new glamorous and interactive F1™ driver Charity Fashion Show celebrating its tenth anniversary on Friday 27 May in Monte-Carlo.


Neuschwansteiner will be served as the official beer at the Amber Lounge CHARITY FASHION SHOW at the FORMULA 1 GRAND PRIX DE MONACO, the exclusive Amber Lounge dinner tables following the Fashion Show and at the Amber Lounge Fashion After-Party.

Jasmine Thompson

On Friday 27th May, chart-topping songstress Jasmine Thompson will open the most anticipated event of the F1™ social calendar as the headlining act of Amber Lounge Monaco 2016.

Jasmine will be kick-starting Amber Lounge U*NITE by opening Amber Lounge’s Charity Fashion Show, the only event in the world to feature F1™ drivers modelling on a catwalk. This year the fashion show will benefit the Amber Foundation, who aims to transform the lives of disadvantaged young people. U*NITE is one exclusive ticket including fashion, dining and after party.

Jasmine reached stardom and achieved international recognition for her collaboration with famous DJ ROBIN SCHULZ on ‘Sun Goes Down’ which peaked at number one in over 20 countries followed by her number one smash ‘Ain’t Nobody’ with DJ FELIX JAEHN. Now with 2 million YouTube subscribers, 500 million video views, and her first original single ‘Adore,’ Jasmine Thompson continues to gain momentum around the world.

F1 drivers Nico Hülkenberg, Felips Nasr, Marcus Ericsson, Daniil Kwyat, Roberto Merhi, Will Stevens, Esteban Gutierrez

Nine F1™ Drivers including Daniil Kvyat, Daniel Ricciardo, Nico Hulkenberg, Felipe Nasr, Marcus Ericsson, Jolyon Palmer, Esteban Gutierrez, Rio Haryanto and Pascal Wehrlein, will trade in their race suits for a more tailored affair created by British menswear label Apsley Tailors and, not to be out done, the ladies of F1™ will also take to the iconic catwalk and seamlessly walk over water with the breath-taking backdrop of the Mediterranean Sea.

Roberto Merhi Esteban Gutierrez Amber Lounge 2015

International models donned in beautiful Osman creations will take the A-list audience on a journey through one of London’s most exciting talents’ past collections. His sculptural designs that have graced the likes of Taylor Swift, Beyoncé, Katy Perry and J-Lo will be presented to live performances creating a dynamic show like never before.

amber-lounge-charity-fashion-show-formula1-grand-prix-de-monaco-fashion-show-2015Past celebs to have filled these illustrious seats include Justin Bieber, Kim Kardashian, and Jennifer Lawrence to name a few. Established in 2006 under the High Patronage of H.S.H Prince Albert II, who frequently attends the star studded event, the Amber Lounge Fashion Show does more than combine couture with motor sport, as it has raised more than €4 million for charitable organisations around the globe. This year it will be in support of Amber Foundation, helping disadvantaged children who have been abused, misused drugs, alcohol and/or homeless.

amber-lounge-charity-fashion-show-formula1-grand-prix-de-eddie-jordanAmber Lounge Fashion was delighted to hear about the foundation´s name, when their dear friend Eddie Jordan recommended the cause and are thrilled to be supporting them in the Amber Lounge milestone year.

Christian Seitz, CEO and founder of Neuschwansteiner, says: “With Amber Lounge our friend Sonia Irvine creates the most amazing parties. The atmosphere, live performances, setting and overall experience are truly unique and exclusive which is why we see it as the perfect match for our Neuschwansteiner beer.

Tamara Ecclestone with Sonia Irvine

We are looking forward to returning to Monaco with Amber Lounge by supporting Amber Lounge U*NITE, Amber Lounge’s Charity Fashion Show.”

„I am delighted to welcome Neuschwansteiner beer for our third collaboration. Last year they celebrated their Monaco debut with us at Amber Lounge and we are happy that they have confirmed their amazing sponsorship as a returning partner for our 10th Anniversary Charity Fashion Show”, says Sonia Irvine, founder of Amber Lounge, “my goal is to always give Amber Lounge clients the ultimate experience. Our high end VIP clientele appreciate that we provide them with the most premium of beverages. Being an exquisite high end Luxury beer renowned for its refined quality and taste, Neuschwansteiner is a perfect fit for Amber Lounge.

A luxury beer for a luxury event, it suits perfectly!

Pop-Star John Newman (middle) with H.R.H.Prince Leopold of Bavaria (left) and Neuschschwansteiner CEO Christian Seitz – Amber Lounge Fashion Show 2015

We very much enjoyed our 2015 Amber Lounge experiences when we were the official beer at their stunning events in Monaco and Abu Dhabi. Our Neuschwansteiner was served at all Amber Lounge evening events, including the exclusive F1™ drivers and celebrity tables where in Abu Dhabi 19 F1™ drivers celebrated after the 2015 Formula 1™ season’s finale. Besides the fabulous exclusive parties we love the fact that excessive world-wide Media coverage is always guaranteed.

amber-lounge-charity-fashion-show-formula1-grand-prix-de-monaco-2015-fashion-01Amber Lounge U*NITE will open the 14th edition of Amber Lounge Monaco on Friday, 27th May with the unique F1™ driver Fashion Show followed by an Asian style 3-course dinner in our stunning outdoor Mediterranean setting.

Guests seamlessly move across to their Amber Lounge tables where unlimited champagne, Neuschwansteiner beer, Live Acts and performers continue celebrations until 5am at the Amber Lounge Fashion After-Party.

H.R.H. Prince Leopold and Christian Seitz, CEO and founder of Neuschwansteiner

SATURDAY night introduces the brand-new concept for Amber Lounge Monaco 2016, EXTRAVAGANZA! Over twenty Live performances on stage across the night; Burlesque & Hip Hop Dancers, Saxophonist, Drummer, Singer, three International DJ’s and our Live (soon to be announced) International Celebrity performance will elevate the guests to a new level of ultimate Party experience.

SUNDAY For 14 years Amber Lounge has affirmed its reputation as the most vibrant, sexiest & star-studded nightclub parties during the GP weekend.

It’s The Only place where celebrating with F1™ Drivers is guaranteed.

With the attendance of international celebrities such as Bono, Cristiano Ronaldo, Lewis Hamilton, David Beckham, Prince Harry of Wales, Justin Bieber, Heidi Klum, Kim Kardashian; and notable F1 drivers – including Lewis Hamilton, Nico Rosberg, Kimi Räikkönen, Daniel Ricciardo to name a few – Amber Lounge is one of the most coveted parties in the world.


Date: Friday 27/ Saturday 28 /Sunday / 29 May 2016

Venue: Le Méridien Beach Plaza Hotel, 22 Avenue Princesse Grace, 98000 Monaco


  • Friday U*NITE: including cocktails, fashion show, charity auction, fine dining, and live performances


About Amber Lounge

Amber Lounge was founded by Sonia Irvine, who has worked in F1™ for 20 years and launched the famed Amber Lounge at the Monaco Grand Prix in 2003, a stylish, unique, VIP nightlife experience where F1™ teams, drivers, sponsors, royalty, VIP guests and celebrities can relax and enjoy themselves away from the glare of press and media. Sonia is regarded as a pioneer of F1™ nightlife experiences and continues to create the most sought after events on the F1™ calendar. For 14 years Amber Lounge has hosted events in glamorous locations throughout the world including Shanghai, Valencia, Delhi and Barcelona.

This blog is not associated in any way with the Formula One group of companies.

F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing B. V.

Photos curtesy of Amber Lounge, Sutton Images and Neuschwansteiner-Sutton

Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.