Our Neuschwansteiner bottle has become a movie star, been cast in a crystal clear ice block and now has been photographed together with some of the most iconic gourmet publications, a collection of historic MICHELIN guides.
The MICHELIN Guide clearly is recognized as THE gourmet bible world-wide.
We were recently featured in MICHELIN Restaurants, the online magazine, which is very informative, providing exclusive culinary insights and in addition helps you to book a table online. An incredible 50 years ago, MICHELIN awarded the first star in Germany, today, after France, in Europe Germany has the most restaurants with the highest gastronomic award.
When Andre and Edouard Michelin founded their tyre company, it all started in Clermont-Ferrand in central France in 1889. Originally, the significantly red guidebook was created to encourage more motorists to drive around.
The idea was, to help them plan tours, drive more, more people wanting to buy cars and therefore needing to buy more tyres.
The original book included routes, maps, roadside assistance as well as places to eat or stay overnight. After two decades of the guide for free, in 1920 it was sold for the first time and included a list of selected hotels and restaurants.
“Mystery diners” – todays secret inspectors – travelled around, visiting restaurants anonymously. In 1926 the first stars were awarded, five years later the ranking up to three stars was created
By now, the guide covers over 24 countries on three continents and more than 40,000 restaurants.
Most people may know him better as the ‘Michelin Man’, but did you know his name is actually Bibendum (or Bib for short)?
The tubby white mascot has been the beloved face of the Michelin brand since 1898, and even has a category for value-for-money restaurants in Michelin’s guidebooks – the Bib Gourmand – named after him.