Bavarian castle prominently displayed

H.R.H. Prince Leopold of Bavaria at the Goodwood Festival of Speed

H.R.H. Prince Leopold of Bavaria is well known for his motor-racing success and passion.

We are proud that he now, as our Neuschwansteiner-ambassador, wears our colours on his new race suit. The stylish black suit shows our golden logo as well as the traditional white and blue Bavarian diamonds and the BMW Logo.

We love the design and think the new suit ‘suits’ him very well.

Christian Seitz Founder and CEO of Neuschwansteiner said: “We could not wish for a nicer placement of our Neuschwansteiner logo, including beautiful Neuschwanstein castle. We thank H.R.H. Prince Leopold of Bavaria and are honoured that he will be racing in our suit. Of course we wish him success and fun, to say ‘drive safe’ would be unnecessary, as we know, he races fast and safe!”

H.R.H. Prince Leopold of Bavaria is a member of the Bavarian Royal House of Wittelsbach, King Ludwig I. of Bavaria was his great-great-great grandfather!

Royal Passion for Racing


His Royal Highness is also famous for his career as a race car driver. He started his career with hill climbs and in 1969 moved to touring car racing winning the North American Championships with Porsche in 1972.

In 1984 he also took part in the legendary sports car endurance race 24 Hours of Le Mans together with Walter Brun and Bob Akin, finishing fourth.

In 1986, H.R.H. Prince Leopold of Bavaria became a driver for the Munich based car manufacturer BMW, for eight years he was a works driver for BMW in touring cars, and although he retired from competitive racing in 1998, he actively remains involved with the BMW racing team.


Until today H.R.H. Prince Leopold of Bavaria is on site with BMW at almost all DTM-races and drives the famous race taxi: This year he drove the 635, M1 and M3 E30 for BMW Classic. He raced the Mini Cooper S in Goodwood for BMW Classic.


At the Dutch Zandvoort track, he did some demo-laps in a BMW Chevron from 1972. Congratulations for finishing third in “Baiersbronner Oldtimer Alpenrallye” with a BMW 328 from 1937!

H.R.H. Prince Leopold of Bavaria said: “I have raced almost everything with four wheels, it is clearly my passion. These days I very much enjoy racing several Old-timer rallies for BMW.”

“Neuschwansteiner combines the traditional values of my family with an inspiring cosmopolitan touch. In my role as Neuschwansteiner brand ambassador, I am happy to feature the logo on my suit; it is a particularly nice one, since it prominently shows Neuschwanstein, the castle of my ancestors.

As a descendant of the Bavarian kings, I am of course very proud of my new stylish race overall.”

Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.