How to say Neuschwansteiner?


Last week we showed you a great review of your our ‘celebrate the summer break’-party in Budapest with several Hungarian sports and movie celebrities, members of all F1™ teams like World Champions Mercedes, Ferrari, Red Bull racing, McLaren, Toro Rosso, Sauber, Force India, Lotus, Manor, Williams, Pirelli and Renault.

TV Broadcast crews from several countries including British TV stars Suzie Perry and Tom Clarkson.

Tom Clarkson_SuziePerry_dcc1527jy272 1200Of course we realise that our name is not the easiest to pronounce and we are always very happy to assist. As Nik Adams of ‘Lifestyle Asia magazine’ put it with a smile “It takes a beer of pretty remarkable quality to capture our attention, but the newly-launched Neuschwansteiner (try saying that three times quickly after a couple of glasses) has managed to do just that.”

dcc1527jy329e_famous UK fleet street reporters - Chris Medland - Laurence Edmondson 1200
Well, here are our friends from the UK at the beginning of our party, obviously enjoying our beer, the bottle and our name! It’s so easy – our beer of course is named after the famous castle of King Ludwig II of Bavaria.

dcd1527jy307 1200The name derives from ‘Neu’=new, ‘schwan’ =swan and ‘stein’=stone or rock, however it could also be the famous ‘Stein’ Bavarians drink their beer from!

Stay tuned for our upcoming weekly video clips here and on our social media channels like Facebook, Instagram, YouTube or Twitter….

This blog is not associated in any way with the Formula One group of companies.

F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing B. V..

Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.