An exclusive evening event in aid of the World CHILDHOOD Foundation founded by H.M. Queen Silvia of Sweden

Neuschwansteiner is proud to present an exclusive photographic exhibition courtesy of Sutton Images, one of the world’s leading motorsports agencies, complemented by the gourmet cuisine of Star-chef Michael Caines, in aid of World CHILDHOOD Foundation founded by H.M. Queen Silvia of Sweden. VIP appearances include H.R.H. Prince Leopold of Bavaria (curator of the World CHILDHOOD Foundation), Former F1™ team owner and celebrity Eddie Jordan, Hermann Tilke (Tilke Engineering designed and built Yas Marina Circuit), Star-chef Michael Caines (Williams F1™), award winning motorsport photographer Mark Sutton and other special guests. In aid of CHILDHOOD, exclusive prizes and memorabilia kindly donated by our event partners will be available through a charity raffle.

Date: Wednesday 25 November 2015, 19.00
Venue: Pearls Restaurant, Jumeirah Etihad Towers Hotel

The world of Neuschwansteiner is an international lifestyle brand based in Schwangau, Bavaria, near the majestic surroundings of Neuschwanstein Castle. Based on a traditional recipe for March beer, it is refined through a unique three-staged brewing process. This increases the alcohol to 6% VOL. and gives the Neuschwansteiner Edelmärzen its remarkable flavour and its unique amber colour, leading to an ultimate taste sensation.

neuschwansteiner-abu-dhabi-world-childhood-foundationThe WORLD CHILDHOOD FOUNDATION was founded in 1999 by Her Majesty Queen Silvia of Sweden and supports around 100 projects in 17 countries, focusing on prevention, intervention and education efforts. Childhood’s work is based on the UN Convention on the Rights of the Child (UNCRC), and is politically and religiously unaffiliated. The goal of Childhood is that no child should be exposed to a violent or damaging environment, but instead have the opportunity to grow up with memories of a safe and loving childhood.

Jumeirah at Etihad Towers


The business, social and gourmet hub of Abu Dhabi offers a relaxed and bespoke urban lifestyle experience based on personalised care, craftsmanship, and a passion for unique culinary experiences.

Located on the shores of the Arabian Gulf, the 5-star luxury city hotel spans 66 floors and includes 382 guest rooms and suites of refined elegance offering the latest technology and stunning Corniche and coastal views.

The hotel features a Club Executive Lounge, 199 serviced residences, twelve restaurants and bars including the signature restaurants Pearls by Michael Caines, Li Beirut, Ray’s Grill and Brasserie Angélique, Talise Spa, Six P Gym and one of  the largest and most sophisticated hotel conferencing centers in the capital.

Jumeirah at Etihad Towers was developed under the patronage of His Highness Sheikh Suroor bin Mohammed Al Nahyan’s Projects Department.

Pearls by Michael Caines

_OR_5659---Pearls-Lounge-exteriorOffers a casual dining concept, presenting dishes prepared with locally grown ingredients but European flavours and style of cooking.

As one of Britain’s best known and acclaimed chefs, Michael has made his reputation by creating exciting, modern European cuisine that makes full use of local produce and seasonal ingredients.

At Pearls by Michael Caines, he is delighted to have the opportunity to create a cuisine that utilises the full bounty of the Emirate and the Arabian Gulf, a casual dining experience mirroring the cultural diversity of the city and its eclectic palates.

The stunning 80-cover restaurant is a fitting venue for Michael’s exciting and modern cuisine. With its floor-to-ceiling open glass walls, it offers unrivalled views of Abu Dhabi’s islets and the surrounding sea. The open terrace on the upper floor is perfect for sundowners, aperitifs, shisha and relaxing with friends. A private landing jetty offers boat and yacht access. An innovation is the addition of a dessert bar with a selection of stunning desserts and delicious cocktails.

Amber Lounge


Founded by Sonia Irvine in 2003, a stylish, unique, VIP nightlife experience where F1™ teams, drivers, sponsors, royalty, VIP guests and celebrities can relax and enjoy themselves away from the glare of press and media. Sonia is regarded as one of the pioneers of F1™ nightlife experiences and continues to create the most sought after events on the F1™ calendar.

For over a decade, Amber Lounge has hosted events in glamorous locations throughout the world. The next amazing event will take place this weekend on Saturday 28th and Sunday 29th November, in a stunning purpose built venue at the Yas Links Golf Club, with special performances by British superstar Craig David who will present his sell-out TS5 Show and DJ alongside a host of international DJs of Amber Lounge.


Jalboot_Ocean_1-(1-of-1)A new coastal water transport ferry service giving tourists a new perspective of Abu Dhabi from the numerous waterways surrounding the city.

You will be able to view the city and its skyline from the comfort of the ferries, which link all the major tourist attractions and landmarks the capital has to offer.

Why sit in traffic when you can experience the capital through a unique and exciting route around the islands of Abu Dhabi! Jalboat’s mission is to create an enjoyable, comfortable, sustainable and unique experience on the water.


nabholz_mailing_signatur_SS15_menFor living legends”. It was in 1821 that the legendary Swiss sportswear brand nabholz began.

Many generations of experienced textile engineers and clothing designers created a wonderful foundation for a unique brand.

Nabholz started from a textile factory and in the 20th century evolved and grew to be an internationally renowned sportswear brand. A highlight during this time was the Olympic Games in Mexico in 1968, where Nabholz provided the outfits of 11 nations including the American Bob Beamon, who jumped his world record.

The international relaunch 2011 set the focus on premium sportswear for men by combining fashion with function. The collection is clean in style, rich in detail and inspired by Nabholz’s own nearly 200-year old history of club sports. The heart of the collection is the outerwear selection.

Tilke Engineers & Architects

hülle-300dpi-cmykrecognized as the world’s leading designer for racetrack and test facilities. Tilke GmbH & Co.KG established in 1983.

We are one of the most experienced companies when it comes to planning and construction management pertaining to major projects within the automotive industry and motorsports sector and other huge architecture projects.


Tilke aims to design individual and state-of-the-art race tracks including grandstands, pit buildings, team buildings and other infrastructure facilities by fulfilling their clients’ needs and the permanently changing requirements on track-layout and safety.

CEO Christian Seitz & Eddie Jordan

Eddie Jordan, also known as EJ, is an Irish former motorsport team boss, businessman, entrepreneur, musician and mentor. He was the founder and owner of Jordan Grand Prix™, a Formula One™ constructor which operated from 1991 to 2005.

Christian Seitz, CEO and founder of Neuschwansteiner, says: “It is an honour for us to support the World CHILDHOOD Foundation founded by H.M. Queen Silvia of Sweden.

Through our close friendship with our brand ambassador H.R.H. Prince Leopold of Bavaria, we have established the connection to CHILDHOOD and sincerely hope this charity event will raise valuable funds for the children.

We thank our partners and contributors for their help to make this happen and look forward to a fabulous evening.”

Be prepared for an exceptional beer …

… a unique combination of effortless tradition and unconventionality.
Cast in an elegant bottle.

Enjoy our Neuschwansteiner, ice-cold
Enjoy our Neuschwansteiner, ice-cold

This blog is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.

Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.