Successful Charity Auction raises over €260,000 in Monaco

Neuschwansteiner has successfully entered the glamour of the Monaco Grand Prix™ as a welcome drink at the famous Amber Lounge Fashion Show in aid of the Autism Rocks charity.

A combined total of over EUR 260,000 was raised in support of increasing awareness for Autism research.

The Amber Lounge Fashion Show merged the glamorous fast-paced spirit of Formula 1™ and the sophistication of haute couture to the catwalk.

Neuschwansteiner Featuring the world’s only F1™ Driver Fashion Show
Nico Hülkenberg, Felips Nasr, Marcus Ericsson, Daniil Kwyat, Roberto Merhi, Will Stevens, Esteban Gutierrez

Featuring the world’s only F1™ Driver Fashion Show, Formula 1™ drivers Felipe Nasr, Nico Hülkenberg, Daniil Kvyat, Marcus Ericsson, Roberto Merhi, Will Stevens, Adrian Sutil, and Esteban Gutiérrez modelled while international supermodels and F1™ ladies, including Jessica Button (née Michibata), wife of F1™ driver Jenson Button, graced the iconic Amber Lounge poolside catwalk dressed in lavish resort and evening couture pieces by Odabash & Macdonald and Vionnet.

Mercedes Motorsport Boss Toto Wolff and wife Susie
Mercedes Motorsport Boss Toto Wolff and wife Susie
Niki Lauda and wife Birgit at Amber Lounge Fashion Show
Niki Lauda and wife Birgit at Amber Lounge Fashion Show

Amber Lounge Fashion 2015 served Neuschwansteiner to a star-studded crowd of international celebrities including Victoria’s Secret supermodel Selita Ebanks, socialites Tamara Ecclestone and Victoria Silvstedt, legendary footballers Louis Saha and Dragan Dzajic, and Formula One™ icons Niki Lauda, Toto Wolff and Eddie Irvine to name a few.

Neuschwansteiner & Soul-pop superstar John Newman
Prince Leopold of Bavaria, Pop-Star John Newman, Neuschschwansteiner CEO Christian Seitz

Soul-pop superstar John Newman, as well as Game of Thrones star Liam Cunningham met up with Neuschwansteiner Ambassador H.R.H Prince Leopld of Bavaria and Neuschwansteiner CEO Christian Seitz, enjoying our chilled Bavarian March beer at an extraordinary VIP after-party that had guests rocking on the dancefloor till dawn.

Neuschwansteiner was enjoyed throughout the Monaco F1™ GP™ weekend at all Amber Lounge evening events, from Friday through to Sunday, including the exclusive F1™ drivers and celebrity tables, and Sunday night where race winner Nico Rosberg celebrated his 3rd consecutive Monaco victory.

Prince Leopold of Bavaria & Neuschschwansteiner CEO Christian Seitz
Prince Leopold of Bavaria & Neuschschwansteiner CEO Christian Seitz

Christian Seitz, CEO and founder of Neuschwansteiner, says: „Amber Lounge for sure is a one-of-a-kind party. We are very happy that Sonia’s guests seemed to truly love our beer. We really enjoyed toasting with John Newman after his performance.“

Brand ambassador H.R.H. Prince Leopold of Bavaria is a direct descendant of the Bavarian kings. He says: „Congratulations to Sonia Irvine to have raised such a large fund for the charity! I really enjoyed the event, to see F1™ drivers on the catwalk was unique.“

„It was truly amazing to showcase Neuschwansteiner at the Amber Lounge Monaco 2015 event, a unique, VIP and exquisitely tasting beer. Our VIP’s, celebrities, and guests repeatedly asked about it and how it was so smooth… I kept saying a well-kept secret!“ – Sonia Irvine, Founder of Amber Lounge

Be prepared for an exceptional beer, a unique combination of effortless tradition and unconventionality, cast in an elegant bottle


This blog is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.

Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.