We were pleasantly surprised when we spotted our Neuschwansteiner in our special dedicated glass on the cover of ‘Munich Quality’, a magazine about “The Best in Munich”.


The issue was subtitled “the kitchen spy” and featured ‘EssZimmer’, the 2 MICHELIN-star restaurant of our friend and partner Bobby Bräuer. Over four pages with fabulous food pictures, the article subtitled “just like at home at good friends”, presents the ‘EssZimmer’ very well.

We recently visited Bobby Bräuer during the production of Doppio TV’s editorial feature about Neuschwansteiner, when he expressed how much he likes our beer: “Neuschwansteiner is expressive, it is malty and powerful, a fruity complex beer which has various uses in a sophisticated kitchen. Being a full-bodied beer, it is ideal as an aperitif, as well as a lovely accompaniment to a variety of dishes.”

The ‘Munich Quality’ article highlights the architecture of Bräuer’s incredibly stylish restaurant in the ‘sky’ of Munich’s famous BMW Welt, including every elaborate details from furniture to decoration.

It even describes the beautiful sculptures of Nymphenburger china that our Royal Brand Ambassador H.R.H. Prince Leopold of Bavaria loves so much as they are of course part of his heritage. We can tell you, he is especially fond of the large parrot next to the bar!

neuschwansteiner-on-doppio tv-films-2-star-restaurant-esszimmer-bmw-welt-munich-home-h-r-h-prince-leopold-of-bavaria-04d
Neuschwansteiner CEO and Founder Christian Seitz with Brand Ambassador H.R.H. Prince Leopold of Bavaria

Reading the well-written and mouth-watering gourmet report makes you just want to be right at EssZimmer and enjoy Bobby Bräuers creations. He just perfects the mix of sour, sweet and spicy whilst cooking healthy and lean.

Bobby Braeuer Michelin 2-Star Chef BMW World Munich Neuschwansteiner
Bobby Bräuer Michelin 2-Star Chef at The „Esszimmer“ on the top level of Munich’s BMW-World – photo credits Thorsten Jochim

Reporter Lucia Hornstein summarized: “Every dish offered at least a triad of aroma. It was a challenge to distinguish undertones and to realise how well-balanced familiar and rare flavours harmonise in bobby Bräuers creations.

Well said – we couldn’t agree more, and suggest trying a chilled Neuschwansteiner with some of Bräuers fabulous dishes. A visit to the ‘EssZimmer’ is an absolute culinary delight and we can highly recommend it.

Munich Quality’ is published four times a year and specialised in featuring selected locations and exclusive insider tips. The main categories are: shopping, dining and drinks, discovery, living and well-being, recommendations and news.

Btw.: In addition to his 2 MICHELIN stars, Bräuers ‘EssZimmer’ was also awarded with 18 Gault Millau points and 89 (of 100) points in the national ‘Hornstein ranking’ which rates him 17th in Germany overall! 2015 Bräuer was elected ‘chef of the year’ in the ‘Big guide’ of Bertelsmann.


Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.