Royal Bavarian Edelmärzen served at F1’s™ most exclusive Amber Lounge party

Available in selected high-end restaurants and hotels in Europe, the Middle East and China and at exclusive events, The world of Neuschwansteiner now enters the glamour of the Monaco Grand Prix™ as a welcome drink at the famous Amber Lounge Fashion Show in aid of the Autism Rocks charity. Neuschwansteiner will be served throughout the Monaco F1™ GP weekend at all Amber Lounge evening events, from Friday through to Sunday, including the exclusive F1™ drivers and celebrity tables.

Amber LoungeAmber Lounge was founded by Sonia Irvine in 2003, a stylish, unique, VIP nightlife experience where F1™ teams, drivers, sponsors, royalty, VIP guests and celebrities can relax and enjoy themselves away from the glare of press and media. Sonia is regarded as one of the pioneers of F1™ nightlife experiences and continues to create the most sought after events on the F1™ calendar. For over a decade, Amber Lounge has hosted events in glamorous locations throughout the world including Shanghai, Valencia, Delhi and Barcelona.

Amber LoungeThe Amber Lounge experience consists of post-race after parties, dining, charity, fashion & hospitality and will take place in 2015 in Monaco, Singapore, Mexico City and Abu Dhabi.



Christian Seitz, CEO and founder of Neuschwansteiner, says:

“There are parties and there is Amber Lounge. There are beers and there is Neuschwansteiner.” He continues: “Naturally it is a perfect match, even in colour, as the water for our Edelmärzen is amber-filtered. We are looking forward to a fabulous weekend at the Monaco Amber Lounge and Amber Fashion Show.”

Our Neuschwansteiner brand ambassador H.R.H. Prince Leopold of Bavaria is a direct descendant of the Bavarian kings. He says:

“Amber Lounge is known as the ultimate luxury party event. The Amber fashion raises valuable funds for charities and the auction features very exclusive items. It is great for Neuschwansteiner to partner with former GP-winner Eddie Irvines sister Sonia.”

Sonia Irvine, founder of Amber Lounge, says: 

„We are so delighted to partner with Neuschwansteiner on the Amber Lounge Monaco 2015 event. The brand’s appreciation of fine craftsmanship and elegance are perfectly on par with my vision for Amber Lounge and I cannot wait to share the Neuschwansteiner experience with my guests.“


Book your Amber Lounge tickets, the Original F1™ experience, on their website: or via e-mail or phone: +377 97 77 16 34

This blog is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.

Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.