Our Neuschwansteiner Abu Dhabi debut –week opened with our own star-studded invitational event together with our friends from the Jumeirah at Etihad Towers who hosted us fabulously at their very own restaurant Pearls by Michael Caines 2-star MICHELIN chef as well as Williams F1™ chef, welcoming glamorous guests including Royalties, Hollywood stars and Formula One™ teams.
With an exclusive photographic exhibition courtesy of Sutton Images, one of the world’s leading motorsports agencies, we started the Formula One™ season’s Finale-week celebrating six years of the Abu Dhabi Grand Prix™ with a charity event in aid of World CHILDHOOD Foundation founded by H.M. Queen Silvia of Sweden.
VIP appearances included His Highness Sheikh Hamed bin Zayed Al Nahyan, H.R.H. Prince Leopold of Bavaria (curator of the World CHILDHOOD Foundation), Hollywood star Tyrece Gibson (Fast and Furious), Former F1™ team owner and celebrity Eddie Jordan, Hermann Tilke (Tilke Engineering designed and built Yas Marina Circuit), Star-chef Michael Caines (Williams F1™), award winning motorsport photographer Mark Sutton, Lotus F1™ team principal Federico Gastaldi and other special guests.
On behalf of CHILDHOOD foundation trustees, Her Majesty Queen Silvia of Sweden and H.R.H. Prince Leopold of Bavaria, we would like to thank our event partners for their generous donations: exclusive prizes and memorabilia, kindly donated by: Jumeirah at Etihad Towers, Pearls by Michael Caines, Pindar boat, Sonia Irvine and Amber Lounge, Jalboat and Nabholz “For living legends”. We also thank our contributors, Hermann Tilke of “Tilke Engineers & Architects“, recognized as the world’s leading designer for racetrack and test facilities and Eddie Jordan, also known as EJ, an Irish former motorsport team boss, businessman, entrepreneur, musician and mentor.
We feel especially honoured that H.H. Sheikh Hamed bin Zayed Al Nahyan, Chairman of the Crown Prince Court and brother of reigning Crown Prince of Abu Dhabi, H.H. Sheikh Mohammed bin Zayed al Nayhan, graced our event with his presence.
Christian Seitz, CEO and founder of Neuschwansteiner, says: “We are delighted with the outcome of our first event in aid of the World CHILDHOOD Foundation founded by H.M. Queen Silvia of Sweden, raising valuable funds for a worthy cause.”
Our next Abu Dhabi event also was in support of charity, as it is close to our heart, again in aid of the children.
Neuschwansteiner joined forces with the Shangri-La hotel, Qaryat Al Beri to support Make-A-Wish Foundation® UAE who, in collaboration with Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, world-famous Formula One™ photographer Mark Sutton and the world’s foremost racing drivers, had put personally autographed photographs and unique racing memorabilia on silent auction at the hotel’s Lobby Lounge to support this Make-A-Wish® Foundation UAE fundraising initiative to help young children make their personal aspirations come true.
It was a night of high fashion and serious glamour at the 2nd edition of Fashion Fever Grand Prix™ – an F1™ themed fashion show.
The event saw Abu Dhabi’s crème de la crème in attendance including members of the royal family, prominent fashion buyers, designers, sports enthusiasts, F1™ personalities, ambassadors, business leaders and fashion media.
As guest of honour Neuschwansteiner ambassador H.R.H. Prince Leopold of Bavaria was on stage to present the “best dress trophy” whilst Neuschwansteiner was the official welcome drink and beer at the fashion show’s after party at famous restaurant “Pearls and Caviar by Sergi Arola”.
MICHELIN 2-star-chef Sergi Arola was impressed by our Neuschwansteiner and the guests, including Games of Thornes-star Liam Cunningham and other international celebrities enjoyed it.
We enjoyed the on-track action during the GP-weekend as well as yet another very successful cooperation with our friends Sonia Irvine and her fantastic team with Neuschwansteiner being the official beer at Amber Lounge Abu Dhabi, The Original F1™ Experience.
With this, Neuschwansteiner continued the success of our partnership at the Monaco Grand Prix™ and was served at all Amber Lounge Abu Dhabi evening events, including the exclusive F1™ drivers and celebrity tables.
Our congratulations go of course to the Mercedes F1™ team and Lewis Hamilton for winning both championship titles and Nico Rosberg for securing the runner-up-title. After wrapping up the Formula One™ season on a winning high in Abu Dhabi, Mercedes’ Nico Rosberg celebrated his third win in a row, from a sixth successive pole position, with 19 F1™ drivers, and the whole F1™ fraternity at Amber Lounge Abu Dhabi, The Original F1™ Experience making Amber Lounge Abu Dhabi 2015, once again as the only place to merge the glamorous fast-paced spirit of Formula 1™ and the sophistication of a unique rocking after-party.
“Neuschwansteiner is a high end luxury beer, and I am delighted to say that our second collaboration in Amber Lounge Abu Dhabi was yet more successful than the initial partnership in Monaco!” – says Sonia Irvine, Founder of Amber Lounge, “Neuschwansteiner was enjoyed and appreciated by our high end VIP clientele, throughout the two nights of exhilarating parties. It was a great pleasure to celebrate the fantastic end of the F1™ season together in Abu Dhabi, at the Original, Ultimate VIP F1™ After Party Amber Lounge.“
We wish all our Abu Dhabi event partners blessed and wonderful festive Holidays and look forward to see them all again in 2016.
Photos curtesy of Amber Lounge, Sutton Images and Neuschwansteiner-Sutton
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