We are very much looking forward to the glamorous ZOOM charity gala event February 3rd at the Intercontinental hotel in London which will see us renew our partnership with this children-dedicated charity.


In 2015 the prestigious ZOOM gala event marked our Neuschwansteiner debut in the UK. This year it will not only be the debut of our new, Neuschwansteiner 0.33l bottle in the UK but also its debut at an international event.

The new Neuschwansteiner 0.33l bottle

In aid of the Starlight Charity, ZOOM organizes a photographic auction of very unique signed photographs taken by Formula 1 ™ drivers, team principals and its affiliates.

Starlight is national charity that provides entertainment in hospitals and hospices across the UK and grants wishes-of-a-lifetime for seriously and terminally ill children, restoring the magic and fun of childhood and giving the whole family happy memories to share, whatever the future holds. As ZOOM’s charity partner they will be the beneficiary of the annual auction of the F1 stars’ signed images, which will be sold at the gala event in on February 3rd 2017.

ZOOM, which has raised almost £100,000 for charity since it was launched in late 2012, is the only auction of signed photos taken by the stars of any sport. It gives fans a glimpse behind the scenes at the track and reveals how F1’s superstars enjoy themselves away from it. The photos are like personal postcards from the sport’s biggest names and they come from all over the globe.

Organisers Nigel Essam Redeyeevents and Jonny Dodge GP Ball

Throughout the current F1™ season, F1’s ™ drivers and team principals have been busy each taking a snapshot of their world. This is the fifth occasion that ZOOM has taken place and the images include subjects as diverse as Lewis Hamilton’s photo of the sun setting over the paradise islands of Turks and Caicos, to Felipe Massa’s selfie with Jenson Button at Monza, to Carlos Sainz’s cute snap of two playful meerkats.

The 2017 line-up will be auctioned by Coys in the ballroom of the InterContinental London Park Lane at a star-studded event.

Starlight is the perfect match for ZOOM as it has a long standing relationship with Formula 1™ and every year the charity takes children to the Monaco Grand Prix™ to meet the drivers and soak up the atmosphere.

Bernie Ecclestone ZOOM F1™ CHARITY AUCTION

Bernie Ecclestone, chief executive of the Formula One Group, says: “ZOOM is a super project. We are proud to be supporting it again, helping to raise money for charity while showing what the stars of F1 get up to away from the TV cameras. We’re also very pleased to welcome ZOOM’s new charity partner, Starlight Children’s Foundation. They do a fantastic job making sick children’s dreams come true and it’s great to see the kids every year at the Monaco Grand Prix. It’s good to have them on board.

Neil Swan, chief executive of Starlight, says: „We are delighted to be partnering with ZOOM and are very much looking forward to working together. Given the fabulous support Starlight receives from across the F1™ community with our annual wish trip for seriously and terminally ill children to the Monaco Grand Prix™, and in many other ways, this partnership seems like a natural fit. The money raised will be used to help brighten the lives of Starlight’s very poorly children by granting them a ‚wish-of-a-lifetime‘ and by providing a year-round in-hospital entertainment programme across the UK to distract them from the fear, pain and isolation often caused by their illness and giving both them and their families happy memories, whatever the future may hold for them.”

Christian Sylt, co-founder of ZOOM

Christian Sylt, co-founder of ZOOM, says: “We look forward to a successful partnership with Starlight Children’s Foundation and are delighted to be supporting such a worthy cause.

ZOOM is about more than just the photographs and the money raised can make a real difference to children’s lives. We would like to thank Bernie Ecclestone, the teams, drivers and the other participants, and all our partners for their support.

Last year, the gala saw stars of Formula 1™, the world of music and movies and the rich and famous gather at London’s InterContinental Park Lane Hotel and for this year’s 5th annual Zoom Charity Gala Auction we expect once again a fabulous event.

Watch our social media channels as we plan to post some photos from the red carpet arrivals. Neuschwansteiner on Facebook, Neuschwansteiner on Twitter and Neuschwansteiner on Instagram.

Following a glittering drinks and canapé reception, automobile experts and auctioneers COYS will conduct the auction of images taken throughout the 2016 season by F1™ stars including Lewis Hamilton, Fernando Alonso, Sebastian Vettel and Bernie Ecclestone.

Here you can watch a Video of the 2016 event.

DETAILS: Friday February 3 2017 at Hotel Intercontinental Park Lane, London, strictly by invitation only.

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Some more information about the ZOOM charity event

Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.