Once a racer, always a racer

Motor racing is getting back on track in Europe and so is our Royal brand ambassador, H.R.H. Prince Leopold of Bavaria. Once a racer, always a racer, that is true for him, and he is as keen as always to enjoy fast cars and driving at the limit.

H.R.H. Prince Leopold of Bavaria at Goodwood

As H.R.H. Prince Leopold of Bavaria enthusiastically explains: “Spring has started and with it the racing season – eagerly awaited! I am very much looking forward to attend several fabulous races and historic racing events! Especially at this time of the year, I always very fondly remember my active time as a racing driver, when I was actively competing as BMW works-driver for six years, racing at the limit of danger. As always I look forward to drive some of these fantastic race cars soon again. Today I can drive just for fun. I am very proud being brand ambassador for BMW and to be able to drive their famous and fabulous historical classic race cars!”

H.R.H. Prince Leopold in his historic BMW 635 as DTM race taxi

“Almost as exciting as at the race tracks, it is to be part of the ongoing progress of my partners and friends at Neuschwansteiner. In addition to the fantastic champagne-style 0.75l bottle, we have the new Neuschwansteiner 0.33l – as elegant and stylish as the bigger one. Just a perfect refreshment after an exciting race weekend!”

H.R.H. Prince Leopold of Bavaria in his stylish black race suit with our golden logo which he wears at some races


Christian Seitz Founder and CEO of Neuschwansteiner said: Of course we wish our friend, partner and brand ambassador, H.R.H. Prince Leopold of Bavaria a perfect start into his new racing season and most of all much fun, as we know this is his main motive to keep on racing!

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About H.R.H. Prince Leopold of Bavaria

His Royal Highness is also famous for his career as a race car driver. He started his career with hill climbs and in 1969 moved to touring car racing winning the North American Championships with Porsche in 1972. In 1984 he also took part in the legendary sports car endurance race 24 Hours of Le Mans together with Walter Brun and Bob Akin, finishing fourth. In 1986, Leopold became a driver for the Munich based car manufacturer BMW, for eight years he was a works driver for BMW in touring cars, and although he retired from competitive racing in 1998, he actively remains involved with the BMW racing team and is BMW brand ambassador.

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H.R.H. Prince Leopold of Bavaria in his early racing days
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H.R.H. Prince Leopold of Bavaria in his early racing days


BMW M1 “Wirtshausauto” (decorated with Munich’s famous sights)
BMW M1 “Wirtshausauto” (decorated with Munich’s famous sights)

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Pictures curtesy of Mark Sutton, Sutton Images, BMW Group, BMW Classic, Neuschwansteiner

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Inga Stracke
Inga Stracke is a multi-talented journalist, event organizer, and networker who is equally at home in the Formula 1™ paddocks around the globe as well as the winter hills of the 4-Hill-Ski jumping tournament and other world class events. She is also a motorsport travel advisor for DERTOUR. Born in Bavaria, Inga became famous as pit-lane reporter for German Sky-TV and F1’s™ own multi-channel digital TV, and she founded the first agency for F1™ commercial radio broadcast in D-A-CH. She also produced the first Formula 1™ live radio show nationwide in US/Canada and headed the creation of the original Red Bulletin. Inga regularly contributes culinary trip reviews and gourmet features for MICHELIN starred restaurants around the globe.