Continuing the success of the partnership in Monaco, the World of Neuschwansteiner now enters the glamour of the Abu Dhabi F1 Grand Prix™.
Available in selected high-end restaurants and hotels in Europe, the Middle East and China and at exclusive events, Neuschwansteiner is the official beer at the famous Amber Lounge.
Neuschwansteiner will be served throughout the Abu Dhabi F1™ GP weekend at all Amber Lounge evening events, including the exclusive F1™ drivers and celebrity tables.
Chart-topping R&B Dance superstar Craig David will be headlining live act of Amber Lounge Abu Dhabi 2015.
Grammy-nominated Craig David is known for his groundbreaking global hits ‘Walking Away’, ‘7 Days’, ‘Rise and Fall’ featuring Sting, ‘Where’s Your Love’ featuring Tinchy Stryder & Rita Ora, and ‘Stuck in the Middle’ featuring Jay Sean, and many more, that have dominated the music and nightlife scene for decades.
His albums have sold over 13 million copies worldwide and achieved multi-platinum status in more than 20 countries.
Craig will also demonstrate his renowned DJ’ing skills, incorporating his sell-out TS5 shows that have played in venues from Cannes, St. Tropez, and Monaco, to Moscow, South Korea, and Bahrain, with his classic hits. In 2009, Craig David’s debut album ‘Born to do it’ was voted the second Greatest Album Ever by MTV, behind Michael Jackson’s, Thriller.
“I am so excited to perform on the Amber Lounge Abu Dhabi stage.
All my friends rave about Amber Lounge’s stunning setting, the incredible VIP service, and the intense party atmosphere and I cannot wait to experience all the fun for myself. Nothing moves faster than Formula 1™ but Amber Lounge is a close second!” – Craig David.
Amber Lounge was founded by Sonia Irvine in 2003, a stylish, unique, VIP nightlife experience where F1™ teams, drivers, sponsors, royalty, VIP guests and celebrities can relax and enjoy themselves away from the glare of press and media.
Sonia is regarded as one of the pioneers of F1™ nightlife experiences and continues to create the most sought after events on the F1™ calendar.
For over a decade, Amber Lounge has hosted events in glamorous locations throughout the world including Shanghai, Valencia, Delhi and Barcelona.
The Amber Lounge experience consists of post-race after parties, dining, charity, fashion & hospitality and has taken place in 2015 in Monaco, Singapore, Mexico City and Abu Dhabi.
Christian Seitz, CEO and founder of Neuschwansteiner, says: “We very much enjoyed the success of our partnership with Sonia and Amber Lounge at the Monaco Grand Prix™. We experienced the outstanding level of luxury entertainment and fun, created by Sonia clearly with passion and perfectionism. There are parties and there is the Amber Lounge. There are beers and there is Neuschwansteiner. It is a perfect match, even in colour, as the water for our Edelmärzen is amber-filtered. We are looking forward to a fabulous F1™ finale weekend with Amber Lounge in Abu Dhabi.”
“Amber Lounge had an amazing sponsorship with Neuschwansteiner beer in Monaco and I am delighted with our second collaboration in Amber Lounge Abu Dhabi”, says Sonia Irvine, founder of Amber Lounge, “Neuschwansteiner is a high end Luxury beer, a perfect fit for our high end VIP clientele who appreciated the refined quality and taste. My goal is to always give Amber Lounge clients the ultimate experience which in turn requires us to work with the most premium of beverages. A luxury beer for a luxury event, it suits perfectly!”
Be prepared for an exceptional beer, a unique combination of effortless tradition and unconventionality, cast in an elegant bottle.
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