‘Proving successes’ is always a nice headline! We are proud to be featured in the article ‘beer report’ with the above headline in the trade magazine Duty Free News International, DFNI. In their category ‘Insight and Analysis’, author Joe Bates points out: “In today’s top restaurants you will find a selection of beers on the menu, often with a qualified sommelier giving suggestions of food pairings…”.
You can Read the full article here: Duty Free News International
This is exactly what we have achieved over the past two years since our initial launch, with MICHELIN star rated restaurant and hotel partners like “Esszimmer” – Munich (**), Maximilians – Oberstdorf (*), Kilian Stuba – Kleinwalerstal (*), Fook Lam Moon – Hongkong, Silvio Nickol Gourmet Restaurant (**) – Palais Coburg Vienna, Focus (**), Prisma (*) – Parkhotel Vitznau, The Restaurant (**) – The Dolder Grand Zürich, and others.
Bates explains how an increase in the beer display at airports, like a dedicated beer area, significantly increased sales.
Under the headline ‘Beer Launches’, the TFWA World exhibition is the main topic, and we are proud to be named as one of ‘two small, but fascinating beer brands eager to carve out a travel-retail presence’. The author goes into detail about our brewing process, our Alpine clear water and Bavarian barley, stating: ‘Neuschwansteiner is positioned as a super-premium product’.
Our new cooperation with famous Underberg at whose stand we were presented, is underlined by the quote of Underberg Sales Director Duty Free and Travel Retail, Jürgen Scholz:
“We don’t really see Neuschwansteiner as a simple beer. We really see it competing with champagne”.
We very much look forward to prosperous cooperation with Underberg and thank DFNI for the nice inclusion in their article.
Watch out for Neuschwansteiner at Duty Free retailers when you travel. In addition to Gebr. Heinemann at Frankfurt airport, more are to come.