Royal Bavarian Edelmärzen served at F1’s™ most exclusive Amber Lounge party
Available in selected high-end restaurants and hotels in Europe, the Middle East and China and at exclusive events, The world of Neuschwansteiner now enters the glamour of the Monaco Grand Prix™ as a welcome drink at the famous Amber Lounge Fashion Show in aid of the Autism Rocks charity. Neuschwansteiner will be served throughout the Monaco F1™ GP weekend at all Amber Lounge evening events, from Friday through to Sunday, including the exclusive F1™ drivers and celebrity tables.
Amber Lounge was founded by Sonia Irvine in 2003, a stylish, unique, VIP nightlife experience where F1™ teams, drivers, sponsors, royalty, VIP guests and celebrities can relax and enjoy themselves away from the glare of press and media. Sonia is regarded as one of the pioneers of F1™ nightlife experiences and continues to create the most sought after events on the F1™ calendar. For over a decade, Amber Lounge has hosted events in glamorous locations throughout the world including Shanghai, Valencia, Delhi and Barcelona.
Christian Seitz, CEO and founder of Neuschwansteiner, says:
“There are parties and there is Amber Lounge. There are beers and there is Neuschwansteiner.” He continues: “Naturally it is a perfect match, even in colour, as the water for our Edelmärzen is amber-filtered. We are looking forward to a fabulous weekend at the Monaco Amber Lounge and Amber Fashion Show.”
Our Neuschwansteiner brand ambassador H.R.H. Prince Leopold of Bavaria is a direct descendant of the Bavarian kings. He says:
“Amber Lounge is known as the ultimate luxury party event. The Amber fashion raises valuable funds for charities and the auction features very exclusive items. It is great for Neuschwansteiner to partner with former GP-winner Eddie Irvines sister Sonia.”
Sonia Irvine, founder of Amber Lounge, says:
“We are so delighted to partner with Neuschwansteiner on the Amber Lounge Monaco 2015 event. The brand’s appreciation of fine craftsmanship and elegance are perfectly on par with my vision for Amber Lounge and I cannot wait to share the Neuschwansteiner experience with my guests.”
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