Neuschwansteiner is proud to announce that we will continue our tradition to support the good cause at the most glamorous Grand Prix™ in Monte-Carlo.
We very much enjoyed our previous Monaco F1™ experiences and look forward to a new event for us at the principality.
Ayrton Senna, will be remembered with several tributes in the week of the FORMULA 1 GRAND PRIX DE MONACO 2017™, which takes place on May 28, marking the 30th anniversary of his first win in the Principality. With six triumphs at the street circuit, Senna is still the only Brazilian in history who has ever won at the track.
Senna will be honoured with a statue and a customized Suite; Yacht Club de Monaco will display special items related to the 1987 win with Lotus; and a new line of clothes and accessories of the Ayrton Senna brand will be launched in the week of the FORMULA 1 GRAND PRIX DE MONACO 2017.
The homages start on Wednesday, May 24, when a statue in honour of the Ayrton Senna will be unveiled at the Fairmont hotel, which lends its name to the circuit’s most famous corner. On the same day, the hotel will also open a customized Suite, featuring a few treasures from Senna’s career, that will be inaugurated by Bianca Senna, Ayrton’s niece and director of Institute Ayrton Senna. His original Lotus helmet – still with dents and scratch marks – and the Lotus 99T steering wheel are the exhibit’s main attractions.
From Wednesday to the Sunday when the race track opens following practice and races, the Yacht Club de Monaco will host an exhibit of exclusive photos and special items used by the driver throughout his career.
And on the same week, the Ayrton Senna brand will be launching a new special collection of clothes, accessories and collectables, such as a commemorative coin and a replica of the 1987 racing suit worn by Senna when he achieved his historic first win in Monte Carlo.
The Ayrton Senna Foundation was founded by Senna’s sister Viviane Senna da Silva Lalli. Senna wanted to do something for his country Brazil to help the children. After his tragic accident, his sister and family created the Senna Foundation, Instituto Ayrton Senna. Profits from all official merchandise go directly to the charity to help the various projects for children.
The Fairmont Monte Carlo presents a relaxed, elegant environment that only Monte Carlo can offer. In the heart of one of the most exclusive destinations in the world, with inspiring views of the Mediterranean coastline, facing the most famous bend of the F1™ circuit, the Fairmont Hairpin, and a short distance’s walk to the famous Casino Square, the hotel Fairmont Monte Carlo proposes you a full range of unique offerings: 602 rooms and suites, private terraces with panoramic views, 4 restaurants and bars:
Nobu, Horizon and Nikki Beach and round the clock Saphir24 bistro lounge & bar, conference and banqueting facilities, Fairmont Fitness Centre and rooftop heated swimming pool, exclusive and awarded “Best Hotel Spa in Europe” Fairmont Spa, shopping mall and in-house Casino.
This blog is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing B.V. Photos curtesy of Amber Lounge, Sutton Images and Neuschwansteiner-Sutton Fairmont Hotel Monaco, Ayrton Senna Institute